Watch and share Red Tractor's new TV adverts

29 March 2023

A photo of the red tractor logo next to a basket of food.

Red Tractor has launched a series of four new TV adverts which aims to increase consumer awareness of the brand. By sharing it on social media you can help increase shopper awareness of when food has been produced to high standards.

The new marketing campaign first hit the nation's screens on Friday 24 March.

The adverts, which can all be viewed on Red Tractor's official YouTube channel, are voiced by broadcaster Sara Cox.

They share an ongoing series of proof points that demonstrate how Red Tractor ensures food is responsibly produced and meets the scheme’s rigorous standards.

Each ten second advert focuses on an area we know consumers care about, to help them with their purchasing decisions.

The adverts will also appear on social media channels as well as on demand platforms. 

This is the fifth major advertising campaign that Red Tractor has invested in for its 46,000 members. It will also roll out more and more facts as the campaign continues throughout the rest of the year.

What will the advert achieve? 

The new campaign by Red Tractor aims to highlight that, even in price-conscious times, consumers can still buy British food that is assured to rigorous standards, just by looking for the Red Tractor logo.

Research by YouGov in 2022 found that Red Tractor is the most trusted assurance scheme in the UK, with 76% of shoppers being aware of the logo, knowing that it is an independent source they can trust.

By buying Red Tractor products, consumers can also contribute to a better future for British agriculture, farmers, growers and producers.

Crucially, Red Tractor remains a high-value assurance scheme for members. Every penny of income is reinvested into protecting food and farming standards, developing sales and growing farming businesses.

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